Hi, I’m Idalea, a creative based in Queens. I’m a native New Yorker with a love for traveling, discovering new places, and finding inspiration in the world around me. I’ve always had a passion for design, especially branding, editorial, and creating work that feels thoughtful, elevated, and full of personality.
After graduating from St. John’s University with a degree in Graphic Design in 2017, I started my career interning at The Knot magazine before moving on to Equinox and Chip City. Throughout my career, I’ve grown from a graphic designer into a creative leader, expanding my experience across branding, art direction, photoshoots, social media, digital marketing, packaging, and in-store design. I love being able to take an idea from concept to execution and seeing how design can bring a brand to life in so many different ways.
I’m currently the Creative Director at The French Workshop, where I’m taking on a new design challenge and continuing to grow. While I love the finer details of design, I’m just as passionate about the bigger picture: building brands, exploring new ideas, and creating work that feels authentic, memorable, and a little unexpected.